CHORAL
The project explored future directions for Toyota by envisioning a 2040 Hub, guided by the company’s motto, Happiness for All, and six speculative future scenarios. The aim was to identify innovative opportunities that align with evolving societal and market needs.
Phase 1: Workshop
The initial phase involved a foresight workshop with professionals, where participants explored and developed ideas based on the six future scenarios. The session encouraged diverse perspectives on how Toyota could adapt and evolve by 2040.
Phase 2: Concept Development
Insights from the workshop were then translated into a conceptual design for the Toyota Hub 2040. The resulting concept integrates forward-looking services and experiences, reflecting both the imagined futures and Toyota’s core values. It positions the Hub as a catalyst for innovation and a response to anticipated societal shifts.
The project explored future directions for Toyota by envisioning a 2040 Hub, guided by the company’s motto, Happiness for All, and six speculative future scenarios. The aim was to identify innovative opportunities that align with evolving societal and market needs.
Phase 1: Workshop
The initial phase involved a foresight workshop with professionals, where participants explored and developed ideas based on the six future scenarios. The session encouraged diverse perspectives on how Toyota could adapt and evolve by 2040.
Phase 2: Concept Development
Insights from the workshop were then translated into a conceptual design for the Toyota Hub 2040. The resulting concept integrates forward-looking services and experiences, reflecting both the imagined futures and Toyota’s core values. It positions the Hub as a catalyst for innovation and a response to anticipated societal shifts.