aïda khemaïssia

Bio

Born and raised in Marseille, France, inspired by everything from biology and fashion to cinema and speculative futures, I’ve always been drawn to the in-betweens — where creativity meets complexity.

I’m a multidisciplinary designer working across sustainability, systems thinking, and speculative design—essentially, I ask why we still make things that don’t last, and then I aim to design something better.
My work moves between the tangible and the conceptual: from rethinking materials and everyday objects to challenging the structures that shape how we produce, consume, and discard. I’m guided by curiosity, grounded in research, and occasionally frustrated by the phrase “we’ve always done it this way.”
I use from circular economy, regenerative design, and biomimicry—not because they’re buzzwords, but because they offer real frameworks for building a future that doesn’t burn out (us or the planet). I don’t believe sustainability is a constraint; I see it as an invitation to design differently—more adaptively, more responsibly, and ideally, more beautifully.



Experiences
FREELANCE DESIGNER

• Designing brand identities, UI/UX, and digital systems for startups and small businesses
• UX testing tools for mobile/web apps
• End-to-end design with a focus on clarity, usability, and sustainability


UX & INNOVATIONAccenture, Airbus, Sugar Network, Toyota Europe, LBBW // Partnership Projects (2021–2023)

• Led and co-designed sustainable design solutions with global organizations’ innovation departments
• Designed digital platforms for ecological transition
• Applied systems thinking and narrative design to complex sustainability challenges
• Developed eco-conscious cockpit UI (Airbus) and future retail journeys (Toyota)
• Integrated circular economy and CSR frameworks into product design


COMMUNICATION & STRATEGYVille de Marseille // Internship (2024)

• Created visual communication assets and storytelling strategies for civic and climate resilience initiatives